Media & Advertising
Cum se raporteaza clientii PR-ului la Internet: Il incearca, dar nu este \”jucaria lor preferata\”
Daca in urma cu doi ani companiile din portofoliile agentiilor de PR priveau online-ul ca pe un mediu foarte ostil, de care incercau sa stea cat mai departe, convinsi ca oricine ii putea ataca, lucrurile s-au mai schimbat putin: companiile sunt dispuse sa il incerce, insa Internetul este, cu siguranta, departe de a fi jucaria lor preferata, sustine Ioana Manoiu, sefa agentiei GMP PR.
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„In ultimii 2 ani am trait printre clienti care si-au vazut pentru prima data numele expus pe Internet. Perceptia lor s-a schimbat: chiar daca inca sunt suspiciosi, vad Internetul ca pe un canal ceva mai prietenos. Este un pas mare, avand in vedere ca inainte incercau sa stea cat mai departe de el”, subliniaza Manoiu.
In continuare, online-ul este un mediu foarte greu de controlat de specialistii in relatii publice.
„Comentariile afisate in subsolul unui articol provoaca o criza de imagine mult mai grava si de multe ori incontrolabila pentru omul de relatii publice”, remarca Ioana Manoiu.
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