Media & Advertising
AutoItalia plateste 600.000 euro pentru a schimba numele unui club in Fiat 500 Cabaret
AutoItalia Group, detinatoarea marcii Fiat, a investit 600.000 de euro pe o perioada de 2 ani, pentru o campanie de promovare a autoturismului Fiat 500, realizata in incinta clubului Cabaret din Capitala.
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Investitia acopera schimbarea design-ului clubului, a logo-ului, precum si onorariul proprietarilor clubului Cabaret, care va adopta, timp de 2 ani, denumirea Fiat 500 Cabaret.
Pentru personalizarea locatiei, compania va expune 3 automobile Fiat 500 – unul in interior si doua in curtea exterioara a clubului. Pe durata celor 2 ani ai campaniei de promovare, masinile expuse vor fi schimbate in culori diferite si personalizate.
In decursul campaniei, AutoItalia va organiza in cadrul clubului diverse evenimente, seri tematice si concerte, sub titulatura Fiat 500.
Campania media de promovare a modelului Fiat 500 este realizata de agentia Starcom, si cuprinde activitati de PR si BTL.
Fiat 500 Cabaret este cea de-a treia locatie Fiat de acest gen din lume, dupa cafenelele deschise la Madrid si Milano.
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