Real Estate
500.000 euro pentru promovarea Era Shopping Park Iasi
Campania de promovare a parcului de retail Era Shopping Park din Iasi valoreaza 500.000 euro, au anuntat reprezentantii Ermes Holding, dezvoltatorul proiectului.
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Campanie de promovare a debutat la inceputul lunii septembrie si va dura 9 saptamani. Canalele de comunicare folosite sunt posturile radio si TV, diferite evenimente in Iasi si 75 de locatii outdoor.
Investitia de 500.000 euro presupune costurile de producere si implementare a campaniei de promovare.
Prima faza a parcului de retail din Iasi va fi inaugurata pe 24 septembrie. Aceasta faza va cuprinde galeriile comerciale Era, hipermarketul Carrefour si un magazin Altex. Pe 1 august s-a deschis magazinul Praktiker din cadrul parcului de retail.
A doua faza este programata pentru primavara lui 2010 si va cuprinde Era Shopping Mall, cu 66.000 metri patrati, un magazin Media Galaxy de 3.500 mp si inca doua unitati comerciale medii.
Investitia totala in dezvoltarea parcului de retail se ridica la 175 milioane euro.
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