Media & Advertising
Friends Advertising: Vom scadea anul acesta, dar mai putin decat altii
Criza din advertising nu a ocolit nici agentia full-service Friends Advertising, al carei business va scadea anul acesta, insa "mai putin decat altele", a declarat pentru DailyBusiness.ro Sorin Tranca (foto), managing si creative director-ul Friends.
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Scaderea medie estimata de jucatorii din industrie pentru business-urile de advertising in 2009 este situata intre 30% si 40%.
„Scaderea noastra va fi mai mica comparativ cu media pietei. Nu pot da mai multe detalii acum, le veti afla pe 10 ianuarie, cand vom prezenta rezultatele”, a afirmat Tranca.
Activa pe piata locala de peste 6 ani, Friends Advertising a terminat anul 2008 cu afaceri de circa 2,5 milioane euro, cu 9,6% mai mici fata de 2007. Serviciile de creatie au generat circa 55% din veniturile agentiei pe 2008.
Din portofoliul Friends fac parte clienti ca Libra Bank, Canon, Sensiblu, Siemens sau A&D Pharma.
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